Taivas tai meri, herätän brändit eloon.
SKD Drone & Ads To Sea -koordinaattori
Drone-esityksiä. Kelluvia mainostauluja. Luovaa tarinankerrontaa, joka liikkuu.
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Nike Drone Show
Project type
Drone Show
Date
October 2025
Location
Jabal Hateef
At Jebel Hafeet, one of the UAE’s most iconic landscapes, Nike set out to create more than a running challenge. Thirty runners faced 37°C heat and a relentless 1240-meter incline, pushing their endurance to the edge.
At AREA 72, these athletes proved that the reward for running is more running. It wasn’t just about reaching the finish line; it was about redefining what it means to push forward when every step demands more.
Turning Endurance Into Light
As night fell, the story of their determination shifted to the sky. Our team at SKD Drone had the honor of transforming Nike’s vision into a synchronized drone performance — a display of precision and creativity that mirrored the strength of the runners below.
Every light represented motion, rhythm, and energy. Together, they formed a living symbol of endurance, transforming a moment of physical struggle into a celebration of resilience.